Realistik

There are three types of people in a network marketing organization: leaders, distributors, and dropouts. The dropouts are the most numerous. They are the ones who will join your organization, then quit before accomplishing anything.

Occasionally, one plus one equals more than two.

Bill Bernbach discovered that in the late 1950s, when he brought new imagination to advertising by bringing a new method to it.

The method was the copywriter and art director team. Before Bernbach, most copywriters and art directors worked independently. The copywriter came up with an idea, a headline, and some copy for an ad, and slipped his notes under the art director's door. The art director dressed up the idea, made a layout, and voilà! an ad.

A Twin Cities business-to-business company has excellent service, strong salespeople, award-winning sales collateral, and a problem:

The company believes that sales and marketing are for the sales and marketing people.

As a result, that company is carrying an enormous marketing liability. Their CFO is negligent, unresponsive, and rude. People who deal with the CFO have a tainted view of the company, even though the CFO is the only bad apple they've tasted there.