There are three types of people in a network marketing organization: leaders, distributors, and dropouts. The dropouts are the most numerous. They are the ones who will join your organization, then quit before accomplishing anything.
Distributors will stay in the organization, at least for a while. But they will contribute at a lower level. They may buy the product for their own personal consumption, staying in the organization simply to qualify for a wholesale discount. Or they may sell just enough product at retail to pay themselves back for their own purchases, thus breaking even.
A few may even take a stab at building the business.
They will prospect for recruits and maybe sign a few people up. But most will not have the drive or persistence to keep going. Long before the water starts pouring from the spout, they will stop pumping. For them, the Magic Moment remains an unattainable dream.
The third and smallest category of network marketers are the leaders. These are the people who actually commit to building the business. They put in long hours prospecting for new recruits, then teaching those recruits to prospect. They keep working and never give up. Eventually, their downlines grow to the point where they begin generating substantial monthly income.
Only a few will become leaders in a network marketing organization. Most will be dropouts or ordinary distributors. In this respect, MLM is no different from any other business or endeavour.
More than a hundred years ago, an Italian economist named Vilfredo Pareto found that, in any given enterprise, about 20 percent of the people will gain 80 percent of the benefits of that enterprise.
A Marxist would say that the 20 percent are bourgeois oppressors who exploit the other 80 percent. But Pareto believed just the opposite. He believed that the 20 percent constituted an elite. Because they worked harder, dreamed bigger, and contributed more to the enterprise, they naturally gained more from it than the 80 percent who were less motivated and less productive.
Few network marketers have ever heard of Vilfredo Pareto. But most are familiar with Pareto's Law, under a different name. They call it the 80/20 Rule. Any experienced networker will tell you that 80 percent of the work is done by 20 percent of the people.
Those 20 percent are the leaders. They are highly motivated, super-productive, and tirelessly persistent. They are an elite. It is the leaders who drive the business and set the pace. It is they who cause an MLM organization to grow.
If you wish to experience a Magic Moment in your own life, to achieve a continuous, self-renewing income stream, then you must steel yourself for a great struggle. Only by working harder than the rest can you earn your place among the 20 percent. Only by offering yourself as an example and a guide to others, can you walk the path of a leader.
***** by Richard Poe, The Wave 4 Way To Building Your Downline
| Next > |
|---|
